Step 2: Assess Processes

Once a company defines its mission and its goals, and articulates a strategy, it may find either — or both — internal and external forces standing in the way of successfully executing them. Its tactical and operational actions must therefore assure accomplishment. This is one of the key points where many companies face major challenges, and indeed, often fail. However, there are in fact a series of processes — which can be defined, analyzed, and measured — through which a business can move toward success and sustainable growth. In order to do so, it is necessary to take the often difficult step of clearly seeing where a company is, what it is doing, and how it is doing it, in order to determine, clarify, and execute new processes.